Apelright is a family owned company established in 1986. It has interest in numerous businesses that include Consultancy, Construction, Retail and Service Industry.

Apelright aquired Forest Hill Trailers in November 2004. A trailer manufacturing business operating in Melbourne for the last 27 years, well known and respected throughout the industry especially for its Quality Custom and Purpose Built Trailers to suit customers individual requirements. It has been a smooth transition with all staff retained.

We, at Apelright Trailers pride ourselves on catering and manufacturing all standard quality type trailers for the market.

All Staff have been included in Apelright’s Incentive Plan and Employee Development Program.

Further Introduction

The operational aims of Apelright are to achieve quality results, integrity, reliability and efficiency, in providing its Clients and their customers, with Quality Trailers of a high standard.

This is well recognised by Apelright as necessary ingredients for success and satisfaction for all parties.

Quality results generate in us a sense of pride and the achievement of “return business” is always satisfying.

The following pages summarise a number of procedures and systems, which enable an assessment of the Company and its ability to offer the services required by the industry.

Apelright Pty. Ltd. has been a proven performer since 1986 employing a skilled and versatile team.

I am pleased to present this Business Plan for your perusal.

Garry Woodbridge
Company Director
Business Plan

Vision

Apelright Pty Ltd has introduced a program of forward planning involving the annual review of strategic priorities and operational development. The resulting action plan provides a simple ongoing summary of company policies, strategies and priority tasks. The corporate direction of the company is contained within the Mission Statement and the Company Objectives and is subject to review early each calendar year in conjunction with the redevelopment of the Business Plan.

Organization

The company’s versatile work force will ensure good working relationships, with its Clients. It is proud of its reputation in the industry, its integrity and ongoing encouragement of employees, and offers incentives and rewards for good performance. The development of job descriptions and procedures ensures reliable results with a minimum of fuss.

Mission Statement

The Directors of Apelright Pty Ltd aspire to:

• Provide each of our clients a competitive price and a level of customer service second to none in the industry.
• Achieve and maintain a public reputation of integrity, reliability, efficiency and professional, courteous attitudes towards their Clientele.

• The maximising of employee potential and versatility, by offering an incentive plan and Employee Development Program.
• The maintaining beneficial relationships with its Clientele to assist them with achievement of their objectives.

Company Objectives

The Directors of Apelright Pty Ltd expect operational priority to be given to the following Company Objectives:

Buisness Development

• The expansion of skills and the capacity of the organisation.

Accountibility

• The adoption of processes which prescribe clear divisions of personal accountability, Management systems specific to performance, high levels of professionalism and safe work practices in accordance with relevant legislation and industry standards. Customer Sastisfaction
• Providing standards and solutions to achieve the highest levels of Client Satisfaction.

Forward Planning

• A commitment to a regular process of monitoring Company’s Performance and Client Satisfaction.
• Of assessing market trends, noting competitor activity, developing new innovational ideas which will benefit and enhance our clients in their business.

Clientele

Some of the clients we have and still do manufacture for are:

• Macfarlane Generators
• Allight
• Welling Crossley
• Independant Lawn Mowers Users
• Media Banc (6 & 12 metre “A” Frame) TAC Signage along Highways.
• TechRoads (Road Directional & Temporary Stop Lights Signs) new Road Construction.
• Razor Back Rubbish (Tipper Trailers for Hire on Site)
• Thrifty Car Hire (Baggage Vans)
• Avis Car Hire (Baggage Vans)
• RESA Safety (Flat Top) Transportation of Temporary Road Barriers.
• Moorland Plant Hire
• Wacker Australia.
• Government & Institutes:
• St Johns Ambulance.
• Victorian Institute of TAFES: Holmesglen, Chisholm and Box Hill.
• Monash University
• City of Dandenong
• City of Casey
• Victorian Life Saving
• Survival Off Shore

These are but a few of our regular clients that we build Specific Trailers to their requirements.